Media Respond Predictably to Latest Ape-Man
September 8, 2011
A new law of nature has been revealed: the Law of Predictable Media Reactions to Missing Link Announcements. Once again, the science news media have gone ape over the latest bone story emerging from the paleoanthropology industry. In keeping with tradition, reporters are saying this will “rewrite the steps of our evolution.” And once again, a contender gets his 15 minutes of fame, showered in media hype. If the LPMR law holds, we can expect to see his claim discredited when the next contender gets his or her turn.