Spin or Sin

You are bureau chief for a science news organization. Your job is to convince the public that science is right, and their doubts are wrong. You believe in reason and evidence, but you are frustrated that large segments of the population doubt the scientific consensus on certain hot-topic issues. The way to reach them, you say, is by coaxing people they already respect to convey the message, and use graphics to present the evidence. Sound reasonable?
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